On Internet Business

The future of blogging: Tumblr v Posterous

Posted by Michael under Business Growth, Online Retail, Social Media

The Guardian newspaper has been considering the future of blogging – and the answer depends on where you stand.  According to their social media mavens, for the big tech blogs like Mashable and TechCrunch, there’s no contest, it’s WordPress all the way, but for the amateur blogger, and those who are time-short and twitterate, two mobile blogging systems are racing up the popularity stakes – but which is best: Tumblr or Posterous?
 
To a certain extent it depends on how you respond to each platform – both are simple to use, each has advantages and disadvantages, and each requires you to learn a few new tricks to convert your old blogging behaviours to new micro-blog ones.

What’s new in blogging?

Posterous has been running an aggressive campaign to seduce users who are familiar with blogger and wordpress systems, as part of which it’s just gone live with a WordPress blog important which means that old blog content established in a WordPress platform, can be grabbed, along with comments and tags, and dumped straight into a Posterous account. On the downside, it doesn’t mean that you can transfer your URL structure and that means you can lose quite a bit of your ‘Googlejuice’ – the mojo your site has created through links to your blog.

But when you look at the usage stats, rather than the functionality, there’s no doubt that at present, Tumblr is leading the field. As PC Magazine puts it, when you’re ‘fatter than Twitter but thinner than Blogger’, you’ve positioned yourself just right for the average user!

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