Touchnote – personalising the card industry

31st
DEC

Touchnote – personalising the card industry

Posted by Michael under Entrepreneur Resources, Uncategorized

Recently I posted about Moo cards, and here’s another simple, effective idea that brings the mass-produced greetings card into the 21st century.

Touchnote is a new concept that uses digital photographs to create cards that you can quickly and easily personalise. The cards you create are then mailed out to your chosen recipients.

The system couldn’t be simpler to use, either you upload your own digital photo to the Touchnote site, or use a photo already hosted on Facebook, or pick one from their extensive gallery. Then add a personal message. Touchnote will print and post the card for you, to anywhere in the world. You can even choose to send postcards rather than greetings cards!

Not only is it a great system for the occasions we all want to send cards for: birthday cards, party invites, seasonal greetings – but it’s also a fantastic way to celebrate a one-off event swiftly, so if you have something to commemorate or celebrate you can upload a photo of the occasion and have the cards ready to wing out within a few minutes.

There are other advantages:

1. The cards cost from as little as £1.99 for 1-4 personalised cards, 5-9 personalised cards cost just £1.75 and prices descend according to the number you order, dropping to only 99 pence if you purchase 25 or more. Bearing in mind that a stamp for such a card would cost a minimum of 45 pence alone, plus the cost of the card, the time it took you to choose it, queue up to buy it, then the time to fill it in and take it to a postbox, this could actually be the cheapest, as well as the most personal and thoughtful, way to keep in touch with people.
2. Because Touchnote uses unlaminated and recyclable paper which is 75% from recycled sources and 25% from workshop off-cuts, all Forestry Stewardship Council)Chain of Custody certified, you can feel confident that it’s been responsibly sourced.
3. Touchnote is also working with ‘Excellent Development’, an environmental organisation that ensures Touchnote minimises its impact on the environment.

There’s an iPhone app, of course, so you can send cards when you’re on the move, and it’s a lot more fun than browsing a shop for something close to what you want, when you can sit in comfort and create exactly what you had in mind!