15th
DEC

How a slow web site can damage your internet business

Posted by Michael under Online Retail

Matt Cutts – speed matters

Recently, at PubCon Las Vegas, Google representative Matt Cutts strongly suggested that the speed with which a page loads will be an important indicator for rankings.

Cutts, who is head of Google’s search quality team explains in the video that site speed will likely become a ranking factor in the near future:

“We’re starting to think more and more about … should speed be a factor in Google’s rankings, because … even in AdWords if your site is slow that can be a factor in how much you might have to pay…. Historically we haven’t used it in our search rankings, but a lot of people within Google think that the Web should be fast, it should be a good experience. And so it’s sort of fair to say if you’re a fast site maybe you should get a little bit of a bonus, or if you have a really awfully slow site then maybe, you know, users don’t want that as much.”

As multimedia and rich media content become more popular online, page load time becomes a greater challenge to webmasters and SEOs. However, it is in a business’s best interest that site performance and site engagement be considered together. So what can you do to support your online business in a speedier, richer environment?

Resources to speed up your website:

• The Closure tool helps developers to build efficient rich web applications with JavaScript
• Page Speed is a tool to streamline your page’s loading from the viewer’s perspective
• Webpagetest does what it says on the tin! This application tests the download speed of your website.

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