On Internet Business

Emarket.com – the future of FMCG trading

Posted by Michael under Online Retail

Hailed by The Grocer magazine as “the eBay for grocery” Emarket.com has launched this week. It’s a fascinating development in online trade because it provides a total solution to trading across boundaries and barriers for the FMCG industry.

It means that real time trading is possible between manufacturers, wholesalers and retailers worldwide and it ensures that the standard problems experienced in this form of trading, such as delivery, adequate inspection of goods, pricing and payment and the provision of credit facilities are all met through the emarket.com platform.

Already more than 600 businesses have signed up, including market leaders like Kraft and Kimberley Clarks, suggesting that both the need for such a platform, and confidence in Emarket.com, are high.

Emarket also services areas where traditional trading systems struggle to adequately meet market needs, for example it product and price comparison on a like for like basis within seconds and means that buyers don’t have to open multiple accounts with multiple suppliers and struggle with the administrative load of maintaining many personal accounts.

It’s not an auction site, like eBay, although key customers can use a special offline bidding system through Emarket’s own staff. Rather, it operates like a bespoke comparison and ordering system, allowing each buy to see FMCG items that are listed on Emarket at a price delivered to their depot.

For sellers, it’s a single click system that means marketing, selling, and distribution are all site based, so purchasers, whether from chain stores, buying groups, independents or through alternative distribution channels Europe-wide, can see your product, priced for them, at a single click. Because all members are verified and credit checked by Emarket, there’s certainty about who you’re doing business with and because Emarket.com manages door-to-door logistics and payment, you don’t get tied up in arranging deliveries, or account administration.

The Grocer sees Emarket.com as the future of FMCG and it could revolutionise the way that European buyers and sellers come together.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.