On Internet Business

Creating iPhone apps to generate business

Posted by Michael under Business Growth, Mobile Search

When Google announced the addition of a ‘businesses’ layer to Google Earth they essentially revealed that this is business advertising for the iPhone. iPhone users can now locate businesses at the push of a button and by clicking on related icons, they are given additional information  such as  telephone numbers, reviews and comments from other customers that have been found on social media sites like twitter or facebook, hours of opening and so on.

So should your business have an iPhone app? The first question is iPhone or android, or both. Creating an application for both mobile systems is obviously going to be twice as expensive and as the iPhone currently has more than 72% of the mobile search market, you may want to start with the big player. 

In which case – Apple’s own development centre tells you (almost) everything you need to know to create an Iphone application and what isn’t covered by Apple can be explored at Smashing’s one stop guide to getting iPhone apps right.

But there are other ways of accessing the iPhone’s business capacity and Webmonkey offers an alternative way to approach the iPhone revolution.

But should iPhones feature within your business as well as being a platform on which to advertise your company? Zdnet points out that the proliferation of iPhones in the office could be very bad news indeed. The problems could be complex where corporate security and confidentiality are concerned. The risks are:

1) The iPhone is an operating system platform that is not licensed to alternative hardware suppliers, meaning there are limited backup options
2) Design deficiencies that can increase support costs (for example, no removable battery)
3) Currently available from limited sources in both the USA and UK, so that if you’re not happy with customer service from your supplier, you may only have a choice of one (or no) other suppliers to work with.
4) Cost of each iPhone which may become necessary to equip your team.

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