12 Top Tips on Link Building.

26th
OCT

Posted by Michael under Search

Link building is one of the most challenging and important tasks required for building a successful website. So what practical steps can you take to build links to your website ?

Person to Person Networking: Even with the explosion of social media it is worth remembering that links are created by people wanting to interact with content or other people. So if someone you know has a website or blog talk to them about how you can link your websites.
Recommendations:If some does something well (a service,a product, a presentation….. ) tell others. Good Kharma comes back to you.
Link Bait: Can be risky. Create a controversial story to get people talking in order to get links to your blog or web site. Beware, you can acquire links AND the wrath of others with a poor or poorly thought out startegy.
Directory Submissions: Although now widely discounted, there are still directories worth submitting to like DMOZ.
Competitor Analysis: Look at your competitors. Who links to their sites. If they link to them should they also link to you. ?
Press Releases: Submit to services like PRweb. Results may be short lived or it could create longer term links if the press release is interesting enough !
Article Submission: Although declining in popularity, it is still an option.
Guest Posts: Blog on someone elses site or get someone else to blog on yours.
Submit story to online media: If you have a great story perhaps the Guardian, Telegraph or BBC will pick it up.
Share ideas and information: Got something genunily useful get it out on the web.
Break News First: Know something first, get it out on the web to get links.
Buy Links: This comes with a huge health warning. It is a tactic that Google will not tolerate At a recent internet conference, I heard link brokers described in the same way as drug dealers. They are not interested in the impact of the links they have sold. Bad links will get your website penalised by Google and will damage you web business. Although it may well be a common practise with many major e-commerce sites buying into this strategy. It is not something I would recommend or get involved in doing.