On Internet Business

Review: “Mastering the Rockefeller Habits”

Posted by Michael under Business Growth, Leadership

If you can’t afford to hire top motivational speakers, business strategists and accountancy teams to examine your current business success and show you how to build on it, or if you don’t want the ‘standard corporate model’ applied to your SME, how do you access the latest thinking and best techniques to take your smaller business to the next level and to guarantee its future?

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm could be the answer for you. It’s an excellent business book whether you’re an online trader or an offline business that relies on a geographic or specialist customer base.

The first thing it offers is a simple but effective framework which ensures management focus and coordination. The second major advantage to this book is that it is really a series of short but information and strategy-packed essays so that you don’t have to read it from cover to cover to master key areas – if you’re struggling to manage meetings, for example, you can focus straight on Mastering the Daily and Weekly Executive Meeting. Or if you’d like to understand the relationship between brand, customer and success, you can read Mastering the Brand Promise first.

Perhaps the weakest part of Mastering the Rockefeller Habits is the chapter titled Mastering the Art of Bank Financing which probably isn’t going to provide the same kind of in-depth practical help as the other chapters, in fact, if you’re searching for finance, this isn’t going to move you forward that much.

That shouldn’t take away from the value of the rest of the book though. If you want one book to take you through the many facets of running a successful business, this is the one.

Money image courtesy of Austin Evans at Flickr

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