On Internet Business

Adtech London September 22-23rd 2009 Review

Posted by Michael under SEO Conferences and Exhibitions

Ad:Tech London finished yesterday.  For me the highlight of the presentations was Will Chritchlow of Distilled Media .  This was a perfect presentation for a number of reasons.

1. Know your subject

The speaker clearly knew what he was talking about. This contrasted greatly with another presentation I saw at ad:tech by an SEO company who claimed to have helped their client by propelling  two content sites that mentioned their clients product in a favourable review to the top of the google organic listings within 48 hours. How did they do this ? Ah well that’s a secret. Yes of course it is ! 

2. Useful Information.

He gave away few tasty titbits that certainly interested me. How did you get your stats to record a paypal sale. This is an issue that has been bugging me and hence our programmers for months. No one expects presenters to gave away the shop but a few useful bits of information starts a relationship of trust and will pay back in the long term. 

3. Presentation Style

He is a natural presenter able to engage with a group of people. His slides were interesting and professionally styled.  All in all 10 out of 10.

Jennifer Janson of Sixdegrees PR also gave an excellent presentation on a subject which all Marketing Directors should be focussed on. Marketing Metrics (how to measure the success of your PR efforts).

For me one or two nuggets makes it worthwhile going to an exhibition so thank you Ad:Tech.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.