On Internet Business

Facebook sees enormous uptake in Vanity URLs

Posted by Michael under Social Media

A Vanity URL is a personalised Web address that makes it easier for the users to find profiles through Web searches and to create a distinct online address. In short Vanity URLs let users use their Facebook page like a personal home page. 

Facebook launched Vanity URL’s on June 13th midnight (12:01 a.m. ET Saturday). According to the social media blog Mashable, which covered the registration process live from Facebook’s headquarters 200,000 names were registered within 3 minutes.

The biggest potential problem that can arise from this change is Facesquatting where third-parties register the name of a celebrity or brand name.

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