On Internet Business

Don’t trust a website designer to build your website

Posted by Michael under Business Growth

 

Spot the fatal mistake on this website?

 

 

 

 

 

 

 

Got it?

 

Answer: Every page has the same URL.

 

As any internet marketing person will tell you this is a lethal mistake for the following reasons:

·        Search engines will see the entire website as a single page. This reduces the amount of visitors that will find the site as the numerous pages of content are invisible to the search engines.

·        Deep Linking Other websites are not able to link to relevant pages within the site. Links to the site increase the “trust” search engines have in the site and push it up in the listings. This site has no deep links 

·        User Experience. The quality content is difficult to find from within the site and is impossible to find from outside the site (through the search engines).

The example I have given is the website of a top London Art gallery. I have few complaints about the site design but in its existing state it will never get many visitors.

 

There is more to website design than website design.

 

 

 

 

 

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